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Viviscal campaign alleviates hair loss stigma

Tanya Lewis

January 04, 2013

Client: Viviscal (Chicago, IL)
Agency: CRT/tanaka (Los Angeles and New York)
Campaign: Bringing Awareness to Women's Hair Thinning & Hair Loss
Duration: January - October 2012
Budget: $64,000

Viviscal hair growth supplements have been available in the US for about eight years, and VP of PR and marketing Kristie Kederis says the product has a cult following among hair and beauty professionals, models, and celebrities. Viviscal and CRT/tanaka, its AOR since 2011, drove hair health discussion ...

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Viviscal campaign alleviates hair loss stigma

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