ATLANTA, GA: Vitrue has unveiled a software interface it says allows PR pros to maximize usage of social media channels such as Facebook and Twitter.
The Vitrue Social Relationship Management Platform enables users to generate a tailored brand experience through customized Facebook wall apps that deliver content directly to fans' newsfeeds. In addition, the service allows users to manage tabs and include their own video and audio content.
Although the API service is initially free, license fees apply once the fan/follower base goes ...