When Vitals, a subsidiary of MDX Medical, decided to launch a new Web site, Vitals.com, it called upon its AOR MWW Group to garner media attention, as well as drive traffic to the site.
Vitals.com is an online find-a-doctor service that offers a comprehensive list of medical professionals available in various areas. The agency was faced with the challenge of helping the Web site get noticed in an on-line sector that is already crowded.
Strategy
The ...