NEW YORK: VisitDenmark, the official travel guide to Denmark, launched a campaign targeting the LGBT community and promoting the gay-friendly scene in Denmark and Copenhagen.

The campaign, "cOPENhagen – Open for Everyone," focuses on social media, and includes a microsite, Facebook, Twitter, and a blog. Each outlet highlights "the welcoming and diverse atmosphere of Copehagen," and will provide resources, tips, and event listings for the LGBT community traveling to Denmark.

"We've marketed to this segment for a ...