VisitBritain has promoted Joss Croft to director of marketing with the goal of driving the UK's global profile and building on the success of 2012.

Croft has held the position in all but title since director of marketing Laurence Bresh left in September to join STA Travel.

Following an eventful year in the UK that included the Queen's Diamond Jubilee, the Torch Relay, and the London 2012 Olympic and Paralympic Games, Croft wants to "convert" the attention the country has received ...