TALLAHASSEE, FL: Visit Florida has hired a team of firms to promote the state throughout Europe and Asia.
The tourism organization gave the first contract, valued at $2 million, to Reputations UK Limited, which will serve as the lead contractor managing a network of communications agencies in Europe.
The subcontractors on the European account include UK-based Gosh PR and Germany's Lieb Management and Mikulla Goldmann. Visit Florida has never collaborated with Lieb, but it is familiar with the firm's work because it ...