TALLAHASSEE, FL: Visit Florida has hired Ketchum as its PR AOR. Ketchum previously worked with the state tourism organization after the BP oil spill affected the Gulf Coast in 2010.
Visit Florida made its decision last month after a process that began in August. The one-year contract has a budget of $100,000 to $150,000, which may be increased depending on performance.
“They won a very competitive bid process, and we were impressed with them and are looking forward to working with ...