SAN FRANCISCO: Online brand monitoring company, Visible Technologies, has selected fellow WPP entity Blanc & Otus (B&O) as its AOR.
Visible Technologies, which is coming off a second round of investment last fall, is hoping to raise its profile in the marketplace, particularly among PR professionals and marketers who could potentially use their technology. To that end, B&O will also be using Visible Technologies with its own clients.
The company is also hoping to position itself as a thought leader based on content ...