Under the supervision of worldwide president Dante Del Vecchio, Visconti has handcrafted pens from its 15th century villa in Florence, Italy, since 1988.
Hired last year to broaden the company's position within the entertainment industry, The Michael Russell Group (TMRG) encouraged Visconti to introduce its newest offering at the Cannes Film Festival, says principal Michael Russell, as "everyone in Hollywood would be there."
Strategy
Cannes was the ideal setting to unveil Divine Pro-portion, Russell says, as its opening-night film, The DaVinci Code, was ...