SAN FRANCISCO: As the financial services industry works to rebuild its credibility, Visa has launched its own marketing campaign to better define its brand and clarify its corporate objectives.
Visa launched “Currency of Progress” earlier this month with help from GMMB, a member of the Fleishman-Hillard network of agencies.
“What we've realized is, everybody thinks they know Visa but nobody really knows Visa – they know the brand but they don't know the company,” said Doug Michelman, Visa's global head of ...