NEW YORK: AVG Technologies, an anti-virus software company, hired MS&L as its global AOR after a six-way competitive pitch. The company will also work with Capital MS&L in London and is determining how it can use other agencies within MS&L Group and Publicis, such as Kekst & Co.

Siobhan MacDermott, SVP of investor relations, corporate communications, and policy for Amsterdam-based AVG Technologies, said the account will be traditional PR, brand building, and "working on elevating discussion around AVG in ...