BLACKSBURG, VA: The massacre at Virginia Tech University that left 33 people dead this Monday, created a crisis communications situation of unprecedented scope for the higher learning institution.
And in less than 24 hours, the university's communications staff was forced to come up with a contingency plan that enabled them to manage the country's largest gathering of national and international media in recent memory.
Within hours of the news, media from all over the world were arriving on the campus. Jeffrey ...