Virgin Megastores have evolved into a hangout for those interested in music, movies, and fashion.
To extend the brand among consumers and the media, Virgin wanted to re-create its brick-and-mortar relevance in the online space. To do so, Virgin worked with PR partner SJ Communications to develop a new kind of social-media newsroom - what it calls the "Mashup."
Idea: The concept combines traditional elements of a corporate press room with streaming video, blogging, and other features designed to "get into ...