NEW YORK: Virgin Mobile has named Shift Communications as its AOR. The agency will focus on broadening the company's message to fit with the current economy, as well as promote its expanded offerings.
Virgin Mobile offers prepaid and pay-as-you-go cell-phone coverage, but the company added post-pay service after it completed its acquisition this past August of Helio, which included its product offerings like Ocean, as well as its almost 200,000 customers.
Shift, which was expected to commence ...