Organization: Virgin Atlantic
Campaign: Vtravelled
PR team: In-house
Launch: June 23
Budget: $30,000
Objective: The day after Virgin Atlantic celebrated its 25th birthday, the UK-based airline launched Vtravelled, an online travel community that encourages conversation among travelers and provides information about planning a trip. “We wanted to launch Vtravelled the day after to highlight how it is part of our next 25 years,” said Paul Charles, director of communications for Virgin Atlantic.
Idea: Vtravelled targets people who love ...