NEW YORK: Virgin Atlantic Airways has named the Susan Magrino Agency as its US AOR, following a full agency review process.
The New York-based agency has been retained to handle Virgin's consumer PR in the US market, overseeing media relations outreach and consumer programming in support of the airline's marketing activity. The work will target all of Virgin's key US hubs, including New York, Los Angeles, San Francisco, Boston, Miami, and Washington, DC.
"We have an-in-house US PR team, but we wanted ...