Virgin Atlantic has appointed Bray Leino to promote its debut flights in the UK's domestic flight market, following a competitive six-way pitch.
The agency will start on the account immediately. It is charged with boosting awareness of Virgin's new domestic routes against main competitor British Airways on both a national and regional scale, using the typical “style mechanics” associated with Virgin.
Virgin Atlantic will run 24 flights a day between London Heathrow, Manchester, Edinburgh, and Aberdeen starting March 31, after ...