SAN FRANCISCO: Virgin America is working with The CW to promote the March 24 launch of Fly Girls, a reality TV series following five of the airline's female flight attendants.
The airline, approached by production company Collins Avenue Productions, signed on to the show to generate national brand awareness at a time when it plans to enter 40 new US markets – up from 10 – in the next five years, explained Porter Gale, VP of marketing at Virgin America.
“We ...