How can a viral marketing campaign build your client's brand effectively?
Within the past five years, savvy marketers have come to realize that the Internet can be used as a quick and powerful tool to generate brand awareness - and it's merely a mouse-click away, says JS2 Communications' Rebecca Hutchinson.
"Generating such a campaign may sound intimidating, but don't let technology and a hefty price tag get in the way of using this innovative means of brand awareness," she adds. "A viral ...