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Vintage wine campaign by wives helps raise money for charities

Emory Sullivan

August 01, 2012

Client
Wines by Wives
PR agency
LAB Media Group
Campaign
Wines by Wives
Duration
February 15-May 15
Budget
$150,000

Online entrepreneur Christopher Gravagna tapped LAB Media Group to launch his venture, Wines by Wives Charity Wine Club.

Strategy
LAB launched the company and sustained buzz by promoting its celebrity involvement and charity endorsements. Through Wine by Wives, LAB was able "to give fans a product that is curated by ...

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Vintage wine campaign by wives helps raise money for charities

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