Video podcasts
How effective are video podcasts in consumer outreach?
PR specialists are beginning to realize that podcasts are a key option in their online and new-media efforts.
“Video podcasts fit easily into any campaign because they reach an audience opting for specific content,” says Rise Birnbaum, CEO and founder of Zcomm. “The average Internet user downloads an additional 3.5 videos per unique visit and there's nothing better than a series of valuable tips to view at one's leisure.”
With 46 million ...