IMG, the company that produces New York Fashion Week, worked with sponsors Tetra Pak and O.N.E. Natural Experience, as well as the CarbonNeutral Company, to reduce 2010 Fall Fashion Week emissions – travel, accommodations, energy use, etc. - to net zero.
In a nutshell: The CarbonNeutral company audited Fashion Week to determine how many emissions IMG was able to offset. The sponsors then purchased “carbon credits” based on that number of emissions, which will be used as a grant to ...