It's no secret that businesses reach beyond PR to productively communicate with consumers. Now, companies are braving new-media waters to engage employees, as well, with blogs, podcasts... and video games.
“They’re really only just starting to come into the market [as] a strategy,” says Mike Duarte, digital technologist at Maples Communications’ Digital Media Group. But as interactive solutions become more integrated into the PR mix, he says, companies will rely more on video games to deliver employee-training messages.
Conventional corporate training programs, ...