Over the next few weeks, the video game industry will once again shift squarely into the entertainment media spotlight as Sony's PlayStation 3 and Nintendo's Wii join Microsoft's Xbox 360 on store shelves in what promises to be an epic battle of the gaming consoles for market share and media attention.
"There's no doubt games will be the consumer holiday story this year," says Kohnke Communications VP Sean Kauppinen.
But even as games become further entrenched as mainstream entertainment, gaming ...