The release of Grand Theft Auto (GTA) IV two weeks ago pushed video games another step closer to acceptance by the entertainment art world, complete with soundtracks, lifelike quality, and a wider, more mainstream audience. As the public looks at video games differently, the PR behind such games is evolving.
The critics, from gaming Web sites to The New York Times, piled on praise - or concern - for GTA IV's artistic portrayal of the pseudo New York City, aka Liberty City, ...