LOS ANGELES: Several top players in the video game industry set the tone for their holiday communications strategy at last week's E3 conference in LA.
David Hufford, global director of Xbox PR, said that during the conference Microsoft highlighted its repertoire of games, but then shifted the tone to generate buzz for the upcoming holiday season.
"[E3] is a bit of a competitive event, where the three big console companies - Microsoft, Sony, and Nintendo - try to show off which is ...