Client: Alliance to Save Energy (Washington, DC)
Agency: See3 Communications (Chicago)
Campaign: Drive Smarter Challenge 2009
Duration: May-November 2009
Budget: $200,000 (including labor)
The Alliance to Save Energy (ASE) executed its Drive Smarter Challenge 2009, a program aimed at reducing US gas consumption amid circumstances that were notably different from 2008.
Rozanne Weissman, senior director of consumer campaigns, says the effort faced reduced funding (one-fifth of 2008), fewer partners, higher expectations due to the previous campaign's ...