Even the most thorough contingency planning cannot anticipate every unexpected situation. Having broadcast-quality footage already on hand, however, makes for a much quicker and more effective response when the sky starts falling.
Be it a product recall, executive malfeasance, or an industry-wide calamity, all companies need some type of crisis communications plan in place that anticipates multiple scenarios.
Canned press releases will only go so far. Once the crisis strategy is in place, PR pros can begin packaging video footage and ...