WASHINGTON: The Veterans Health Administration is searching for a firm to launch a campaign promoting its Health Informatics Initiative, which will update how it develops and reads electronic medical records.  

The winning firm will be tasked with identifying campaign requirements and tracking metrics, according to the RFP. The goal of the Health Informatics Initiative is to improve healthcare delivery to veterans by revamping the VHA's clinical information systems, communications, and patient care.

“This future will be patient-centered, nimble, and mission-oriented, ...