NEW YORK: Iraq and Afghanistan Veterans of America (IAVA) launched the second year of its Veterans Day PSA campaign with the Ad Council, focusing on a new message and more interaction. The campaign aims to further educate the community about the readjustment challenges that veterans face and to encourage veterans to connect with each other.
"'You're not alone' was [last year's] campaign, and now the second part of the campaign is 'We've got your back,'" said Patrick Campbell, chief legislative counsel ...