Just because your pet pooch can't complain, doesn't mean his or her arthritis is any less painful.
Founded in 2002, Vet-Stem holds exclusive rights to fat-derived stem cell therapy in veterinary medicine.
San Diego agency Bailey Gardiner (BG) teamed up with Vet-Stem to build a campaign – combining traditional media relations with blogger outreach – to drive pet-owner interest and motivate veterinarians to sign up for online credentialing courses in canine fat stem cell therapy.
Strategy
“Our main goal was ...