The usefulness and wide range of possible permutations for webinars are making them more attractive as a tool for PR agencies, both internally and on behalf of clients.
Makovsky & Co., for example, sought a way to boost the appeal of a new product offering from its client International Decision Systems (IDS). Its task was to persuade a group of customers al- ready satisfied with their current systems to upgrade to a new-and-improved - and expensive - Web-based system.
"One area ...