On July 28, 2008, Verizon launched its FiOS TV service in New York City with street events and a news conference. The media relations effort began in the months leading up to the launch and continues to this day.
 
FiOS TV is available in select locations across New York's five boroughs (and parts of 13 states), but will expand to all of the city's 3.1 million households in the coming years, neighborhood by neighborhood. Each new expansion is treated ...