SAN FRANCISCO: Verizon's iPhone announcement was both inevitable and timely.
“It was a pretty poorly kept secret,” said Lewis PR EVP Morgan McLintic.
Even so, it was a secret that generated loads of buzz and coverage for both Verizon and Apple. The world may have known the announcement was coming, but that didn't deflate media interest.
“The fact is they are getting plenty of coverage on it,” said McLintic.
By waiting to announce days after CES instead of at the event itself, Verizon ...