When Verizon New Jersey set out to spark interest in its new FiOS TV fiberoptic technology, director of marketing Mark Adams knew it needed a campaign that capitalized on the "eye candy," or visual element of the technology.
He likened early feedback from FiOS users to his own experience when he switched from cable to satellite television.
"The visual impact is just so stunning, it made me think of the other things that we come across in everyday life that ...