NEW YORK: Verizon is reaching out directly to consumers though a “house party” initiative to promote its fiber-optic technology at Super Bowl parties.
On Sunday, about 1,400 Verizon FiOS TV subscribers are expected to participate in Super Bowl watching parties that highlight the technology. Verizon worked with House Party, a marketing agency specializing in in-home parties, to locate consumers to participate.
“We've had house parties before but none at this scale,” said Bobbi Henson, PR director at Verizon. “What we've ...