NEW YORK: Verizon worked with interactive agency Campfire to create a new spokesperson to lend 2.0 credibility to its FiOS marketing campaign: a teddy bear that Twitters.
The physical teddy has text-to-speech capabilities and will act as the spokesperson for Verizon's DIY online and on-demand TV project show, My Home 2.0, which is found at 2pointhome.com/teddy.
The bear was scheduled to debut on ustream.tv today, where it will speak based on Twitter posts from the FiOS team and other well-known Twitter users. ...