Client: Verizon
PR agency: Winning Strategies
Campaign: Verizon FiOS Man Cave Makeover
Duration: October 2009-January 2010
Budget: About $170,000

Last fall, Verizon FiOS completed its city franchising agreement to expand its services from Pittsburgh's outer rings to the city. Recognizing the need to engage consumers in a way that was unique to the region, the company hired Winning Strategies to help penetrate the market.

"We wanted to launch with a big share of voice," says Mark Adams, Verizon FiOS' mid-Atlantic ...