Verizon FiOS Man Cave MakeoverDuration:
October 2009-January 2010Budget:
Last fall, Verizon FiOS completed its city franchising agreement to expand its services from Pittsburgh's outer rings to the city. Recognizing the need to engage consumers in a way that was unique to the region, the company hired Winning Strategies to help penetrate the market.
"We wanted to launch with a big share of voice," says Mark Adams, Verizon FiOS' mid-Atlantic ...