With the market flooded with information about green data centers and environmentally sound IT, introducing another product into this mix can be a challenge.

This is the obstacle that Bite Communications faced when launching Verdiem's Edison, a free software application that lets individuals manage their PC energy use.

Strategy
“Verdiem wanted to heighten awareness of PC energy waste and, ultimately, the need for our enterprise product, Surveyor,” says Jodie Cadieux, senior director of corporate communications for Verdiem. ...