FORT WAYNE, IN: Vera Bradley has launched an experiential tour designed to engage consumers on a grassroots level.
The “Be Colorful Tour,” which will run throughout May, allows consumers to pick bouquets of flowers off a cart attached to a decorated 1986 Jeep Wagoneer that will stop in surprise locations from state to state. Once consumers pick the flowers, Vera Bradley representatives will show them how their bouquets represent new styles, like “Doodle Daisy” and “Priscilla Pink,” said Melissa Schenkel, ...