LEXINGTON, KY: Valvoline has rolled out a motor oil made from 50% recycled oil called NextGen, supported with a PR campaign that communicates the environmental benefits of using less oil.
The campaign is being handled by Valvoline's AOR, Cohn & Wolfe, and includes sponsorship activation, event management, and traditional and digital media outreach.
Blair Boggs, VP of global brands at Valvoline, said in an e-mail that “our communication efforts are focused on educating consumers not only about the innovation behind ...