SAN FRANCISCO: Companies that produce more complicated products such as computers or financial services stand to benefit from PR more than those in sectors like personal care, according to a new study from Text 100. The agency, and its research subsidiary Context Analytics, analyzed Interbrand's annual rankings of the Top 100 Global Brands to find how the brands' ranking corresponded to overall hits in the media, sifting through 20,000 global media sources from last year.
Overall, 27% of a brand's value ...