Earlier this week, I was in Chicago for a PRWeek roundtable discussion on consumer PR and marketing. We'll publish a portion of the transcript in the September issue, but there are a few points worth sharing now.
Not surprisingly, the economy's effect on PR for consumer brands was one of the topics that generated a great deal of discussion. The state of the economy has understandably created a very anxious consumer. Price has become the main point of differentiation for ...