Client: Valley Metro Regional Public Transit Authority (Phoenix)
PR agency: R&R Partners (Scottsdale, AZ)
Campaign: Valley Metro Notes
Duration: November 2010-November 2013
Budget: $132,030 (to date)
The Valley Metro Regional Public Transit Authority recognized that some Phoenix-area residents are confused about using its services.
The organization tasked R&R Partners, its eight-year AOR, with encouraging locals to make the switch from cars to buses.
"We're targeting what we call 'choice riders,'" explains Matt ...