Organization: American Cancer Society, Eastern division (New York)
Campaign: Amate a Ti Misma/Love Yourself
Duration: February 1 to 21, 2012
Budget: about $5,000
The American Cancer Society (ACS) executed a Valentine's Day campaign called Amate a Ti Misma/Love Yourself to raise awareness of the importance of mammograms among the Hispanic community in the New York tri-state area (New York, New Jersey, and Connecticut). The campaign was executed in partnership with Univision and New York-Presbyterian/Columbia University Medical Center, ...