Much has been written about the future of daytime TV post-Oprah and the decline of soap operas, but analysts contend the newly opened space provides the chance for networks, brands, and PR professionals to redefine programming.
Doug Spong, president of Carmichael Lynch Spong, thinks the upcoming fall season presents opportunities for fresh format shifts and for different spokespeople to emerge.
He says a new talk show could emerge as a “Today Show Light,” in that it would incorporate filming outside the studio, ...