WASHINGTON: The Department of Veterans Affairs plans to enter into a sole-source contract with the Advertising Council to help its public and intergovernmental affairs office develop a campaign to reach veterans.
The $4 million contract will last for one year, with an option for a second year. The effort will focus on the services the department provides to 24 million veterans.
The agency will engage the Ad Council because it can create and obtain time for public service announcements in the ...