How can I increase the impact of my print campaign?
"Releases are fine for product intros and announcements, but consider full-page placements to tell a story," says Brian Agnes of
Family Features Editorial Syndicate.
You'll find many editors of midsize newspapers and magazines eager to run quality, sponsored content. And, for a fraction of the cost of advertising, you'll secure front-page section coverage - often in full color.
Agnes offers these tips for successful features: "First, begin production at least ...