Name: Sarah Siler, VP, Murphy O'Brien Public Relations (Los Angeles)
Placement: The Bachelor, January 23, 2012
Pitch timeline: Five months

Who is your client and what are its media goals?
For this placement we worked with two clients: Canyons Resort, the largest ski and snowboard resort in Utah, and Waldorf Astoria Park City, located at the base of Canyons Resort.

Both are owned by the same company, ...