To celebrate 60 years of flying high, the United States Parachute Association (USPA) teamed up with JWalcher Communications to give tri-state area media a chance to experience skydiving, a sport enjoyed by 300,000 Americans each year.
The USPA designated 2006 as the year of the skydiver in hopes of making skydiving a more mainstream sport.
Strategy
"The goal was to try to build the sport of skydiving," says Jean Walcher, president of JWalcher Communications. "The numbers for the sport are declining, and the ...